Facebook today announced the long awaited overhaul to its internal search feature, ‘Graph Search’.
Unlike traditional Search however, that trawls through an entire index of the web, the new Graph Search allows you to mine the vast archives of data that Facebook has about YOU and YOUR friends with tremendous depth and accuracy. It might not seem that exciting at first, but in reality, the concept of Search just got a whole lot more personal and a whole lot more relevant!
Say you want to find restaurants your friends visit frequently in your area, want to see all of the photos you are tagged in before 2008 or are newly single and want to find all the single girls your friends know with an interest in Tennis that don’t have children, that power will soon be at your fingertips; And Facebook say they are only just scraping the surface.
There will of course be the usual backlash about privacy settings and what not, but Facebook says Graph Search will only be mining the data that you choose or have chosen to share, and as such is only making already available information that much easier to find.
Not to be forgotten amidst all this excitement of course, is the advertising potential that comes with the launch of Graph Search for Facebook.With the introduction of Sponsored Posts late last year, Facebook already has an ad unit ready to use on the platform, and undoubtedly more will follow. One might think that with Sheryl Sandberg, the brains behind Google AdWords, in senior management and the developers of Graph Search being senior ex Google Search developers, all the pieces for a winning ad delivery platform could finally be falling into place.
But the good news doesn’t just stop there. Facebook have just breathed life back into the ‘What is the value of a Like’ debate, making it more important than ever to ensure your brand is as connected with the right people across the Social Graph. And undoubtedly from this will come new industries, such as that of ‘Graph Search Optimisation’, a term that was coined the minute I arrived at work this morning and was already being bandied around the web with domains being registered, blogs being posted and services being offered.
Facebook Graph Search isn’t yet available publicly, but will reportedly be rolled out slowly and steadily across the globe over the coming months. In the meantime, we will keep you posted on the latest updates and offerings we have that relate to all these exciting changes.
For any questions you have on how your current efforts may be impacted or how you may need to change your current strategy to capitalise on these new changes, don’t hesitate to give us a call at Via Media on 08 7225 2688 or email email@example.com.